Cantellis
Product & Build

AI App Integration

Useful AI features inside your product. AI assistants, concierges, and automations designed around real workflows, not demos.

Capability

Product & Build

Primary outcome

Useful AI features inside your product.

Delivery

Strategy through execution

In short

What this capability does

AI app integration adds useful AI features, such as assistants, document processing, recommendations, and agents, into real products and workflows. Cantellis designs these features around measurable outcomes with cost, quality, and safety guardrails.

Our point of view

AI features should do a job, not decorate a product.

Many AI features are launched because competitors have one. They get a burst of attention, then usage falls off because they do not do a specific job better than the old way. Useful AI starts with a task: answering a repetitive question, extracting data from documents, recommending a next step.

We design AI features like any other product feature, with a user, a job, and a success measure. Then we add what AI specifically needs: evaluation of output quality, guardrails for unexpected input, cost controls, and clear handling of what data is sent to a model and what is stored.

This site is our own proof. The Growth Advisor and POC Builder are AI features built on the same principles we apply for clients: server-side processing, no unnecessary storage of visitor input, and outputs designed to lead to a clear next step.

Critical signals

You likely need this if

  • 01

    Your team answers the same questions daily

  • 02

    Documents are processed by hand

  • 03

    Leads need qualification before a call

  • 04

    You have an AI idea but no clear use case

The problem

What this solves

We turn the underlying constraint into a focused body of work, rather than treating surface symptoms in isolation.

  • 01

    AI ideas stay stuck as demos.

  • 02

    Unclear which AI features are worth building.

  • 03

    Concerns about quality, cost, and data safety.

Common use cases

Where this capability earns its place.

AI concierges and assistants

Answer customer questions and qualify leads on your site.

Document and data workflows

Extract, summarize, and classify information automatically.

Recommendation and advisor tools

Personalized guidance like our Growth Advisor.

What you get

Deliverables

  • AI feature or assistant
  • Prompt and evaluation design
  • Cost and safety guardrails
  • Usage tracking

How it runs

Our approach

01

Pick the job

Choose one task where AI clearly saves time or adds value.

02

Design

Define prompts, data access, and evaluation criteria.

03

Build

Integrate the feature into the app with guardrails and fallbacks.

04

Evaluate

Measure quality, cost, and usage, then improve.

Lovable and Claude

Excellence at speed

AI is the accelerator, not the product. One operator keeps strategy, build quality, and business context connected.

  • 01

    Claude and other models are selected per task based on quality and cost.

  • 02

    Lovable ships the surrounding app, UI, and data in the same sprint.

  • 03

    Visitor data handling is designed for privacy from the start.

Expertise and outcomes

Capability that changes the work.

Our expertise

  • LLM integration and prompt design
  • AI-native lead tools in production on this site
  • Safe server-side handling of AI requests

Expected outcomes

  • AI features people actually use
  • Predictable AI costs
  • Measurable time or revenue impact

What we see go wrong

Common mistakes to avoid.

Starting with the model

Pick the job first. The right model follows from quality, speed, and cost needs.

No evaluation

Without test cases, you cannot tell if a prompt change made things better or worse.

Calling AI from the browser

API keys and logic belong on the server.

Unlimited usage

AI costs scale with usage. Set limits and monitor spend.

Measurement

How we measure success

Task completion
Share of jobs handled without human help
Output quality
Score against evaluation cases
Cost per task
AI spend per completed job
Adoption
Repeat usage of the feature

Questions

FAQ

Which AI models do you use?
We choose per task, including Claude and other leading models, balancing quality, speed, and cost.
Is our data safe?
AI calls run server-side and we design what is stored, if anything, with you.
Who does the ai app integration work?
The operator who scopes the work does the work. No hand-offs to junior teams.
Do we own everything?
Yes. Code, content, accounts, and data stay yours with zero agency lock-in.
How do we start?
Send a short brief or build a quick POC. We reply with a recommended next step.

Proof, not promises

Try it on your problem.

Describe what is blocking you and get a small working prototype in minutes.

Build a POC

Talk to the builder

What needs to move?

Send a short brief. The person who reads it is the person who will do the work.

Send a brief