An early-stage company after launch
Run a continuous portfolio of product, conversion, and distribution experiments around one north star.
03 / Compound
Full-Stack Growth Partnership
Your growth team, every week, without hiring one. Hands-on, embedded execution every week: deciding, designing, building, marketing, measuring, and improving, by the people doing the work.
Investment
From $6,000/month
Timeline
Monthly, 3 month minimum suggested
Who does the work
The builder, directly
The problem
What this solves
This engagement is useful when the constraint is not effort alone. It is clarity, coordination, capacity, or the speed of learning.
- 01
Growth work is split across people who optimize their own channel but not the whole customer journey.
- 02
The product and website need continuous improvement, but hiring a complete team is premature.
- 03
Experiments are launched without enough measurement, follow-through, or learning carried into the next decision.
- 04
Founders keep becoming the connective tissue between strategy, product, content, campaigns, and systems.
Common use cases
Where this engagement earns its place.
A founder-led growth engine
Take weekly build and growth execution off the founder while keeping decisions close and visible.
A boutique agency extending its team
Provide an ongoing product and growth capability across selected client accounts without permanent hiring.
A product with an underperforming funnel
Improve acquisition, activation, conversion, and retention as one connected system.
A business with repetitive revenue operations
Build and refine automations across lead capture, qualification, follow-up, reporting, and customer success.
What you get
Deliverables
- Ongoing experiment portfolio
- Product and website evolution
- Campaign and content execution
- Growth systems and automation
- Weekly learning and prioritization
How it runs
Step by step
01
Weekly priorities
A short call to agree the highest-leverage move for the week.
02
Ship
Product changes, pages, campaigns, and automations delivered continuously.
03
Measure
Every change tracked against the north star.
04
Monthly review
What moved, what did not, and where to aim next.
Speed
When you see movement
Speed comes from keeping context and execution together, not from skipping the thinking or hiding unfinished work.
Week 1
Baseline and priorities
We agree the north star, inspect the current journey, and choose the first highest-leverage move.
Every week
Something useful moves
A product change, page, campaign, automation, or decision is shipped and connected to a hypothesis.
Every month
Evidence resets the plan
Results, failures, and customer signals determine the next portfolio of work.
Around month 3
Compounding becomes visible
The team has a stronger system, accumulated learning, and a clearer view of which motions deserve more investment.
Expected outcomes
What should be different
- A steady operating rhythm across strategy, product, and distribution
- Faster movement from an observed problem to a live test
- Connected systems that reduce manual coordination and founder dependency
- An accumulating record of what customers respond to and what the team should do next
A fit
- Funded startups without a growth or web team
- Agencies that want a standing build and growth partner
- Product teams that need continuous experimentation
Not a fit
- Organizations that need a large, rotating, staffed team
Honest expectations
What we will not pretend
AI gives a capable operator more range and speed. It does not make every bet right or remove the need for your involvement.
- TRUEThe partnership is designed for compounding work, so a single month may be too short to judge the model fairly.
- TRUEWe do not manufacture demand or promise a growth rate. We create, ship, and measure better bets at a faster cadence.
- TRUEThis is direct operator capacity, not a large on-demand production team. Priorities are explicit because capacity is finite.
Questions
FAQ
- Can I pause or cancel?
- Yes, with 30 days notice. We suggest three months so experiments have time to compound.
- How do we communicate?
- A shared channel, a weekly call, and a written update every week.
- Is ad spend included?
- No. Media spend and third-party tools are billed to your accounts directly.
Proof, not promises
Try it on your problem.
Describe what is blocking you and get a small working prototype in minutes.
Build a POCTalk to the builder
What needs to move?
Send a short brief. The person who reads it is the person who will do the work.
Send a brief